Robert Picard, Hamrin Professor of Media Economics and director of the Media Management and Transformation Center, Jönköping International Business School, Jönköping University, Sweden. His research interests are economic operations of media markets, strategies of media firms, and government policies affecting economic aspects of media. Picard is the author of 20 books, including The Economics and Financing of Media Companies; Joint Operating Agreements: The Newspaper Preservation Act and Its Application; and Media Economics: Concepts and Issues. He earned his Ph.D. at the University of Missouri. He has been a consultant to government agencies, international organizations, and media firms worldwide. His research at the Shorenstein Center focused on value creation in news organizations.
Journalism, Value Creation and the Future of News Organizations
January 1, 2006
A paper by Robert G. Picard, spring 2006 fellow, considers why news organizations have difficulty creating value. Picard argues that journalism and the news must improve value creation for five central stakeholders: consumers, advertisers, investors, journalists, and society. This paper examines why and how these organizations are delivering low value, shows why new value creation
