A paper by Robert G. Picard, spring 2006 fellow, considers why news organizations have difficulty creating value. Picard argues that journalism and the news must improve value creation for five central stakeholders: consumers, advertisers, investors, journalists, and society. This paper examines why and how these organizations are delivering low value, shows why new value creation is needed, suggests ways to do so in the coming years, and argues that new value can only be created if news organizations adhere to fundamental values.
Journalism, Value Creation and the Future of News Organizations
- January 1, 2006
By Robert G. Picard
