Montague Kern is the author of Thirty-Second Politics (Praeger-Greenwood 1989), and is co-author of Crosstalk: Citizens, Candidates and the Media in a Presidential Campaign (University of Chicago Press 1996).
How Voters Construct Images of Political Candidates: The Role of Political Advertising and Televised News
April 1, 1994
A paper by Montague Kern, spring 1992 fellow, and Marion Just, professor at Wellesley College, investigates the role of news and advertising in influencing public discourse about campaign issues, and in turn, candidates. The extent to which public discourse during a campaign centers on issues favoring one candidate over another is considered a good predictor
