Milburn’s research in political psychology focuses on the determinants of political attitudes, the role of emotion in public opinion, and the effects of the mass media on political attitudes and social behavior.
Busted By the Ad Police: Journalists’ Coverage of Political Campaign Ads in the 1992 Presidential Campaign
July 1, 1995
A paper by Michael Milburn, spring 1993 fellow, and Justin Brown, analyzes the impact of media outlets’ “Adwatch” features in the 1992 election. Partly in response to the highly emotional negative ad campaign against Michael Dukakis in 1988 masterminded by Roger Ailes, many television stations and newspapers developed “Adwatch” features designed to educate viewers/readers about
