Maggie Scammell is a lecturer in media and communications. She took her PhD at the LSE, investigating the Thatcher government’s use of marketing and public relations.
The Wisdom of the War Room: U.S. Campaigning and Americanization
January 1, 1997
A paper by Margaret Scammell, spring 1996 fellow, explores the export of the American political campaign. Democratic campaigns around the globe have seen an increase in “professionalization” of communication, which Scammell examines critically. She also investigates the sources of ideas and influences which underpin U.S. campaigning rationale – why do campaigners behave as they do?
