A paper by Alison Carper, spring 1994 fellow, responds to the increasing use of reader surveys and focus groups in journalism. She argues that this approach brings with it the risks of majoritarianism. Carper asks whether a press that takes its agendas from reader surveys and focus groups is a press that is truly fulfilling
A paper by Alison Carper, spring 1994 fellow, responds to the increasing use of reader surveys and focus groups in journalism. She argues that this approach brings with it the risks of majoritarianism. Carper asks whether a press that takes its agendas from reader surveys and focus groups is a press that is truly fulfilling
The Shorenstein Center on Media, Politics and Public Policy is a Harvard Kennedy School research center dedicated to exploring and illuminating the intersection of press, politics and public policy in theory and practice. The Center strives to bridge the gap between journalists and scholars, and between them and the public.
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