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BISG Book Talk with Michael Norton (“The Ritual Effect”)

April 4, 2024

12 PM ET

Zoom Webinar

Join the Behavioral Insights Student Group (BISG) and Zoe Chance in conversation with Michael Norton on his latest book, "The Ritual Effect."

In his latest book, Michael Norton, a renowned social psychologist and professor at Harvard Business School, demonstrates the power of small acts—and how a subtle turning of habits into rituals can add purpose and pleasure to life. Compelling, insightful, and practical, The Ritual Effect reminds us of the intention-filled acts that drive human behavior and create surprising satisfaction and enjoyment.

This event will be moderated by Zoe Chance, a writer, researcher, professor at Yale School of Management who studies interpersonal influence. The event is open to all registrants and will allow time for open Q&A. It is present by the Behavioral Insights Student Group (BISG).

Michael I. Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Professor Norton was a Fellow at the MIT Media Lab and MIT’s Sloan School of Management.

Zoe Chance studies persuasion and decision making, working passionately to understand how people can lead happier, healthier, more fulfilling lives. At Yale, Zoë teaches Mastering Influence and Persuasion, advises Center for Customer Insights consulting and research teams, and collaborates with Google and Optum Health.

Prior to her engagement at Yale, she marketed a $200 million segment of the Barbie brand at Mattel, developed an executive education leadership program at Harvard, acted on stage and film, and failed as an entrepreneur. She received her doctorate from Harvard, MBA from the University of Southern California, and bachelor’s degree from Haverford College. Her research has been covered in the New York Times, the Wall Street Journal, the Economist, Scientific American, Psychology Today, Financial Times, and Discover.

Events

News & Events

BISG Book Talk with Michael Norton (“The Ritual Effect”)

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