Following the 2023 Writers Guild of America strike, expectations of a surge in new television scripts was met with a subdued marketplace. Writers Lacey Rose and Lesley Goldberg report on theories ranging from writers taking the strike more seriously to concerns about presenting material in a softer market. Some speculated that writers were holding off until early 2024 for a more favorable environment. Apple and Netflix remained open to new projects, but caution was observed across the board, marking the end of an era where script sales were more straightforward. The industry now adopts a discerning approach post-strike.