Netflix, Amazon International Original Content Orders Outpace U.S.

European Bureau Chief and Reporter Scott Roxborough explores global SVOD commissions. Netflix and Amazon dominated global SVOD commissions in Q1 2024, making up 53% of all new titles. Netflix achieved its highest commissioning numbers since Q3 2021, while Amazon set a new quarterly record. Both companies have prioritized international markets, with Netflix commissioning a significant number of originals in Western Europe (particularly the U.K., Spain, and Germany) and Asia Pacific. Meanwhile, Amazon ordered 37 new titles in India, accounting for more than the previous six quarters combined. This international push comes amid stagnant subscriber growth in North America, high production costs, and the lingering effects of the Hollywood strikes.