Indie Distribution Is Self-Distribution

Highlighting the importance of identifying and marketing to a film’s key audience, writer Anthony Kaufman discusses how the interest in self-distribution strategies amid the current independent distribution landscape is reminiscent of topics he wrote about in the early-to-mid 2000s. Kaufman also recalls the case of filmmaker Lance Hammer, who turned down a distribution deal in 2008 for his film Ballast, in order to self-release so that he could retain the rights of the film.