A Crisis of Faith: Have Funders Lost Faith that Art Films Can Make an Impact?

Journalist Anthony Kaufman explores how Participant Media’s recent closure and Cinereach’s strategic transformation reflect significant changes in independent film financing. Both organizations, historically committed to fostering risk-taking and impactful work, are adapting to shifts in media consumption, distribution, and audience engagement. Cinereach, operating under new CEO Jennifer Strachan, is pivoting toward prioritizing audience research and exploring alternative storytelling approaches to better connect with broader audiences. Filmmakers and industry professionals are raising concerns about the diminishing support for experimental and auteur-driven films that focus on artistic expression over advocacy. The article underscores a notable transition, with funders moving away from traditional film production models toward adaptive and research-driven media strategies designed to engage audiences.