Hans Mathias Kepplinger
Hans Mathias Kepplinger is professor in communications at the University of Mainz. He earned his Ph. D. in political science in 1970. His most recent book, Abschied vom rationalen Wähler (Farewell to the Rational Voter), looks at the effects of TV on the images of politicians and their impact upon voting behavior. In Mechanismen der Skandalierung (Mechanisms Steering Scandals), he […]
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