Jax Deluca is a cultural strategist with over two decades of leadership across public service and nonprofit arts organizations. She is currently the interim director for the Future Film Coalition, a newly formed national alliance dedicated to safeguarding and strengthening the independent film and media sector in the United States. In her previous role as the Director of Film & Media Arts at the National Endowment for the Arts (2016–2025), she oversaw a federal funding portfolio, spearheaded national initiatives, such as the Independent Media Arts Group (IMAG) in partnership with Sundance Institute and BAVC Media, and produced research offering critical insights into creative technology practices, field-wide infrastructure needs, and high-level challenges facing the indie film sector. During her fellowship, Jax’s research will reimagine Newton Minow’s 1961 speech Television and the Public Interest, using documentary and community media as lenses to propose a forward-looking public media framework responsive to today’s digital disruption and civic needs.