Reporter Brian Welk examines the rise of microdistribution as a response to traditional distributors overlooking independent films with strong artistic merit but limited commercial appeal. Film professionals, including Caryn Coleman and Jasper Basch, are crafting alternative distribution strategies, focusing on quality screenings and thoughtful release strategies rather than wide theatrical runs. The case of Hundreds of Beavers stands out as particularly successful, grossing over $700,000 on a $150,00 budget despite having never found a theatrical distributor. Companies like Cartilage Films are willing to accept smaller box office returns to ensure worthy films reach audiences. These microdistributors often bypass traditional distribution rules about screening commitments and exclusivity, instead finding creative ways to get films into art houses.
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From ‘Hundreds of Beavers’ to ‘The Graduates,’ the Future of Indie Film Is Microdistribution
- October 29, 2024
- Topics: Distribution, Strategy