Strategic brand consultant and independent film producer Brian Newman provides a brief commentary on the atmosphere surrounding the International Documentary Association’s 2024 Getting Real conference in Los Angeles. Newman describes a changing independent film industry, pointing to the recent news of Participant Media shutting down, and suggests incorporating brands not just in productions but also in film exhibition strategies. Newman states the need for large-scale systemic adjustments in the film industry—not only for documentaries—to address the crisis.
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