News Business & Practices

Research

Mother Jones' editor in chief Clara Jeffery (right) talks with Jahna Berry (center), director of news product and Clint Hendler (left), news director after a news meeting on Thursday, March 2, 2017 in San Francisco, Calif.

Case Study: Mother Jones

December 9, 2019, 10:00 am

Creating a Thriving Legacy News Magazine through Mission, Strategy, and Experimentation Case Study co-published by the Shorenstein Center on Media, Politics and Public Policy at the Harvard Kennedy School and the Institute for Nonprofit News. The views expressed in Shorenstein…

Digital Pay-Meter Playbook

Digital Pay-Meter Playbook

August 13, 2019, 8:47 am

The past half-decade has seen a digital subscription renaissance in the news publishing industry. Our research suggests publishers should invest in capabilities to engage in constant testing and experimentation in digital — to build engagement among digital audiences and ultimately convert engaged readers into paying subscribers.

Audio & Video

Tim Wu: The Battle for Our Attention

Tim Wu: The Battle for Our Attention

Tuesday, October 25, 2016, 12:00-1:00 p.m.

October 25, 2016—Tim Wu, author of The Master Switch and professor at Columbia Law School, discussed his new book, The Attention Merchants: The Epic Scramble to Get Inside Our Heads, during a conversation at the Shorenstein Center with Erie Meyer,…