News Business & Practices
Creating a Thriving Legacy News Magazine through Mission, Strategy, and Experimentation Case Study co-published by the Shorenstein Center on Media, Politics and Public Policy at the Harvard Kennedy School and the Institute for Nonprofit News. The views expressed in Shorenstein…
The past half-decade has seen a digital subscription renaissance in the news publishing industry. Our research suggests publishers should invest in capabilities to engage in constant testing and experimentation in digital — to build engagement among digital audiences and ultimately convert engaged readers into paying subscribers.
Audio & Video
Tuesday, October 25, 2016, 12:00-1:00 p.m.
October 25, 2016—Tim Wu, author of The Master Switch and professor at Columbia Law School, discussed his new book, The Attention Merchants: The Epic Scramble to Get Inside Our Heads, during a conversation at the Shorenstein Center with Erie Meyer,…