News Business & Practices

Research

Digital Pay-Meter Playbook

Digital Pay-Meter Playbook

August 13, 2019, 8:47 am

The past half-decade has seen a digital subscription renaissance in the news publishing industry. Our research suggests publishers should invest in capabilities to engage in constant testing and experimentation in digital — to build engagement among digital audiences and ultimately convert engaged readers into paying subscribers.

Streaming War Won header image with text

Streaming War Won

April 29, 2019, 5:14 pm

Every era and every new medium — print, radio, television, cable, and the Internet — has found news essential to building and keeping audience. What does news on streaming, direct-to-consumer, and social look like — and what it could look like in the future?

Audio & Video

Tim Wu: The Battle for Our Attention

Tim Wu: The Battle for Our Attention

Tuesday, October 25, 2016, 12:00-1:00 p.m.

October 25, 2016—Tim Wu, author of The Master Switch and professor at Columbia Law School, discussed his new book, The Attention Merchants: The Epic Scramble to Get Inside Our Heads, during a conversation at the Shorenstein Center with Erie Meyer,…