How Voters Construct Images of Political Candidates: The Role of Political Advertising and Televised News
A paper by Montague Kern, spring 1992 fellow, and Marion Just, professor at Wellesley College, investigates the role of news and advertising in influencing public discourse about campaign issues, and in turn, candidates. The extent to which public discourse during a campaign centers on issues favoring one candidate over another is considered a good predictor […]