Dean Alger is a public affairs and media consultant. He has served as Consultant to the Minnesota Secretary of State, testified before the FCC, led election and media reform initiatives, advised candidates for high office, conducted election forums, etc. Analyst of public opinion.
The Media, the Public and the Development of Candidates’ Images in the 1992 Presidential Election
October 1, 1994
A paper by Dean Alger, spring 1993 fellow, examines the evolution of Bush and Clinton’s public personas during the 1992 presidential campaign. Alger traces the increasing importance of a candidate’s character and personality to the rise of campaign consultants, the increase of citizen involvement in the primaries, and the rise of television. This paper uses
