Independent Media and Audience Project

The Independent Media + Audience Project (IMAP) is devoted to understanding the diverse set of content creators – from Substackers to YouTubers – who increasingly provide critical information to the public. We conduct and host research into the emerging independent media landscape, with a focus on mapping the new information terrain that shapes public discourse, the evolution of standards and practices in reporting the news, how audiences evaluate and choose their media, and the role that independent media plays in safeguarding democracy.