The Shorenstein Center

Videos  

BIG, If True: The Steak-umm Interview

Research Initiatives

Focus Areas

Civic Information, Information Integrity & Trust, News Consumption & Engagement, Social Media

“Big, If True” is a webinar series from the Technology and Social Change Research Project at the Shorenstein Center. Hosted by Dr. Joan Donovan, the series focuses on media manipulation, disinformation, and the future of democracy during a pandemic.

In this special episode, Dr. Donovan talks with Jesse Bender, a manager for Steak-umm’ Twitter account, about the brand’s recent success with viral messaging combating misinformation around the COVID-19 pandemic.

What roles are brand social media accounts playing in today’s information ecosystem? How does a sliced frozen meat product become a trusted voice of reason and leader of an online community (and what, exactly, is the Steak-umm community)? Hit play above to find out!

Publications & Resources

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A Smarter Way to Disagree
image of talk bubbles with different punctuation symbols in them, courtesy of Harvard Business Review.

A Smarter Way to Disagree

Julia Minson, Hanne K. Collins, Assistant Professor, UCLA Anderson School of Management, Michael Yeomans, Assistant Professor, Imperial College London