illustration of keys showing different social media icons

Focus Areas

Social Media

Analyzing the forces shaping news and public discourse on and around social media platforms and the creator economy.

As social media in all its forms has become the dominant channel for reaching audiences, the Shorenstein Center is committed to studying its impact from every angle. Recognizing the rise of the creator economy and independent journalism published on social platforms, we analyze how both established media organizations and individual creators use these channels to produce and distribute news and public interest content. Additionally, our work investigates how audiences engage with social media—how they discover, evaluate, and share information in these spaces—shedding light on changing patterns of news consumption, misinformation, and civic participation in the digital age. Our research delves into how the major social media companies operate, examining their practices, algorithms, and the influence they wield over the information ecosystem, and we explore the evolving public policy and regulatory landscape surrounding these platforms.

Publications & Resources

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Featured Event

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Gurus, Hucksters, Entertainers: How Influencers Reshaped Social Media

Gurus, Hucksters, Entertainers: How Influencers Reshaped Social Media

Drawing on ethnographic fieldwork with influencers as varied as vegan YouTubers, dads of Instagram, and drama commentators, Angèle Christin will demystify the content creator economy, explaining its history and the pitfalls of its professionalization.

Event

HKS campus, Wexner Building, Room W-434 A.B. & Zoom
12:00 PM – 1:00 PM ET

Headshot of a woman with dark brown hair wearing a black blazer, alongside the book cover of Gurus, Hucksters, Entertainers: How Influencers Reshaped Social Media by Angèle Christin, featuring colorful neon lettering on a black background.

Building Knowledge

The Shorenstein Center researches media, audience, and influence through a range of lenses and disciplines.

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