Todd Rogers

Todd Rogers is the Weatherhead Professor of Public Policy at the Harvard Kennedy School of Government. He is a behavioral scientist who works to increase student attendance, strengthen democracy, and improve communication.  He is coauthor of Writing for Busy Readers, with Jessica Lasky-Fink.

Todd has co-founded two social enterprises. First, the Analyst Institute which focuses on improving voter communications. He serves on the Analyst Institute’s board. Second, EveryDay Labs which partners with school districts to reduce student absenteeism. He is co-founder, equity holder, and Chief Scientist at Everyday Labs (an unpaid position).

At Harvard, Todd is the faculty director of the Behavioral Insights Group and faculty chair of the executive education program Behavioral Insights and Public Policy (next taught in summer 2024). He is also Senior Scientist at ideas42 and Academic Advisor at the Behavioural Insights Team.

Todd received a Ph.D. jointly from Harvard’s department of Psychology and Harvard Business School, and received a B.A. from Williams College, majoring in both Religion and Psychology.

graphic of a newspaper front page filled with the words "Keep it Simple"

Reading Dies in Complexity – new study co-authored by Professor Todd Rogers

New research co-authored by Shorenstein Center resident faculty member Todd Rogers suggests that simpler writing may be the key to attracting readers in today’s crowded online news landscape. A large-scale study analyzing over 30,000 headline experiments on news websites found that readers were consistently more likely to click on and engage with news headlines written

Read More »
Illustration of a keyboard going into a funnel with a paper airplane coming out the other end

HKS Magazine: Professor Todd Rogers and the Behavioral Insights Group

Todd Rogers, Professor of Public Policy at the Kennedy School and a new resident faculty member of the Shorenstein Center, was profiled in the latest issue of the Kennedy School Magazine. Learn about Rogers’ research into what makes for effective communication that moves people to action, and about BIG, the Behvioral Insights Group, which Rogers

Read More »
graphic of a newspaper front page filled with the words "Keep it Simple"

Reading Dies in Complexity – new study co-authored by Professor Todd Rogers

New research co-authored by Shorenstein Center resident faculty member Todd Rogers suggests that simpler writing may be the key to attracting readers in today’s crowded online news landscape. A large-scale study analyzing over 30,000 headline experiments on news websites found that readers were consistently more likely to click on and engage with news headlines written

Read More »
Illustration of a keyboard going into a funnel with a paper airplane coming out the other end

HKS Magazine: Professor Todd Rogers and the Behavioral Insights Group

Todd Rogers, Professor of Public Policy at the Kennedy School and a new resident faculty member of the Shorenstein Center, was profiled in the latest issue of the Kennedy School Magazine. Learn about Rogers’ research into what makes for effective communication that moves people to action, and about BIG, the Behvioral Insights Group, which Rogers

Read More »