November 17, 2005 – “Creating and Framing the Message.” Talk by Mark McKinnon, President George W. Bush’s senior media advisor and strategist, who directed communications and advertising strategy for the 2000 and 2004 presidential campaigns.
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The Shorenstein Center on Media, Politics and Public Policy is a Harvard Kennedy School research center dedicated to exploring and illuminating the intersection of press, politics and public policy in theory and practice. The Center strives to bridge the gap between journalists and scholars, and between them and the public.
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