Dietram A. Scheufele

Dietram A. Scheufele is the John E. Ross Chaired Professor in Science Communication at the University of Wisconsin-Madison and Co-Principal Investigator of the NSF-funded Center for Nanotechnology in Society at Arizona State University. Scheufele is a former member of the Nanotechnology Technical Advisory Group to the U.S. President’s Council of Advisors on Science and Technology. Scheufele’s scholarship and teaching have won numerous awards. He has consulted on communication strategy for PBS, the World Health Organization, the World Bank and other corporate and public sector clients in the U.S., China, Malaysia and the U.A.E. He was a tenured faculty member at Cornell University prior to joining the University of Wisconsin. While at the Shorenstein Center, he explored how interactions among actors in mass mediated, policy and public arenas can contribute to the amplification of risk perceptions about emerging technologies among citizens.