Jeremy Gilbert is Northwestern University’s Medill Knight Professor in Digital Media Strategy and a courtesy appointment faculty member of the Farley Center for Entrepreneurship and Innovation. Both his work and teaching focus on the content and revenue strategies of existing and emerging media companies. He explores the intersection of technology and media, examining how new tools and techniques will affect the creation, consumption and distribution of media. Gilbert also oversees the Knight Lab, a community of designers, developers, students, and educators working on experiments designed to push journalism into new spaces.
He founded the Next Gen News audience research studies and the Data-Driven Reporting Project. He co-directs the Generative AI in the Newsroom Project. He regularly speaks around the world about media audiences’ needs and desires and how technology can serve them.
Prior to assuming the Knight Chair, Gilbert was The Washington Post‘s Director of Strategic Initiatives, where he led an award-winning team that transformed The Post into an international, digital-first news organization. The team collaborated closely with the Post’s engineering, product design, graphics, audience, analytics and revenue teams by identifying, creating and executing unique digital products and storytelling methods.
Gilbert’s past roles included developing a digital strategy for National Geographic. Gilbert led The Poynter Institute in rethinking and redesigning its industry-leading website and served as an art director for The Tampa Bay Times and The News-Press.