Self-Optimization in the Face of Patriarchy: How Mainstream Women’s Media Facilitates White Feminism

The capitalistic, corporate, individualistic narratives of fourth-wave and white feminism are communicated and reinforced by mainstream women’s media. Koa Beck is the former Editor-in-Chief of Jezebel.com, and was a Joan Shorenstein Fellow in Spring 2019. This paper informed and became part of her new book “White Feminism: From the Suffragettes to Influencers and Who They Leave Behind.”