Day: October 18, 2017

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Using Data Science Tools for Email Audience Analysis: A Research Guide

A Report from the Shorenstein Center’s Single Subject News Engagement Project Executive Summary Email is a crucial vehicle for media companies to generate reader revenue, yet the ways we talk about and measure email have not changed for almost two decades. Flawed, static measures can distract from success and lead to misguided strategies, crippling the …

Using Data Science Tools for Email Audience Analysis: A Research Guide Read More »

Email icons

Using Data Science Tools for Email Audience Analysis: A Research Guide

A Report from the Shorenstein Center’s Single Subject News Engagement Project Executive Summary Email is a crucial vehicle for media companies to generate reader revenue, yet the ways we talk about and measure email have not changed for almost two decades. Flawed, static measures can distract from success and lead to misguided strategies, crippling the …

Using Data Science Tools for Email Audience Analysis: A Research Guide Read More »